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    • In 2022, I was hired to build and launch Atmosphere TV’s original 24/7 streaming sports news and highlights channel, Atmosphere Sports. Atmosphere TV is the world's largest out-of-home streaming network for businesses, in over 65k venues and 20+ countries. Atmosphere Sports is the only sports channel designed and produced specifically for the out-of-home viewing experience.

    • Without anchors or sound, Atmosphere Sports was able to be both a medium-optimized ESPN alternative and an ideal second-screen experience for a public setting. News, highlights, live boxscores, live odds, social, trivia, history, UGC and much more packaged into a 24/7 stream.

    • We had to completely re-think what a sports network was and how you’d build all the pieces completely without any traditional production infrastructure. What we created was unlike anything else technologically in the space.

the challenge…

build a 24/7 streaming sports channel from scratch…with no talent, no studio, no cameras and no sound. and make it have utility and be entertaining for an audience consuming it in public.

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the process…

build a production team, establish a daily workflow, create repeatable segments, make highlights deals with leagues, build automated scoreboards, oversee engineering team build of custom CMS, refine and perfect consistent execution.

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the results…

  • secured rights deals with the NBA, MLB, MLS, the PGA and the USGA.

  • in 2.5 years, went from 0 to over 100k streamed hours/day.

  • daily reach of 1.2M people.

second level media