A digital and social video series in partnership with the NBA over two seasons.

• Concept: Asking NBA players who and what were the Greatest of All Time in different categories, then intercutting with highlights of their answers.

• Format: ~5-10 min episodes, confessional-style media day interviews + highlights + panel-style editing = curated youtube compilation with more production value.

• 12 episodes over 2 seasons, averaged >20k views per episode on a channel that rarely topped 1k per video.