second level is a sports media company that offers development and executive production. we create content strategies, build shows and franchises and provide fractional executive production.
development
development can be an abstract term. the way we think about it is adding value and developing utility for an audience by helping you construct something better.
we can develop content, producers or talent. we can create new franchises, shows or entire content slates. we can help figure out who and what you need.
most importantly, we provide economic solutions to high-end problems. no matter what part of the production process you’re in, hire us to come in, define your targets and leave you with the tools to hit them easier and with more consistency.
our development menu…
IDEATION
ORIGINAL SHOWS, FRANCHISE CREATION, PILOTING
TALENT PRODUCTION
POST-PRODUCTION
check out the original shows and series on the work page to get an idea what we can do.
executive production
a lot of content production problems only need short-term solutions. we provide executive production without needing a full-time hire, long-term commitment or massive expense. hire us to run a show or project, or hire us as a fractional head of content/executive producer in weekly, monthly or quarterly terms.
we are also available for full-service production, executive production and showrunning. we specialize in sports studio shows, live shows, podcasts, streaming channels and running or overseeing creative production departments and staffs. remote or on-site.
we also can help you connect, prepare and pitch to the right places for whatever your project is. we want to help open the doors and windows you might not have been able to.
our executive production menu…
PROJECT EXECUTIVE PRODUCER
SHOWRUNNER
LIVE PRODUCER
FRACTIONAL EXECUTIVE PRODUCER // HEAD OF CONTENT
check out the executive production and showrunning on the work page for some examples.

make better sports content.
creating content strategies
content strategy is about subject matter expertise, knowing what’s working and looking ahead. we provide bespoke research, analysis and reccomendations to help you make better decisions on what to do and where to spend your time and resources.
we provide high-level gameplans, playbooks and team-building. think about us as being able to put in an entirely new offense and run it if you need.
our content strategy menu…
ORIGINAL CONTENT STRATEGY
hire us to do market analysis and build out a new strategy.
CREATVE PRODUCTION AUDIT
hire us to do an assessment or fix content problems.
CREATIVE CONSULTANCY
hire us as a strategic advisor on a weekly, monthly or quarterly basis.
if anything feels like it could be useful to you, set up an intro —>