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press
Sports Innovation Texas Member Showcase
Forbes Next Billion Dollar Startups 2022 (Forbes)
Atmosphere COO Blake Sabatinelli talks PGA Tour partnership, business-focused streaming TV (Awful Announcing)
Atmosphere debuts new broadcast graphics partnership with Viz Flowics during March Madness (VizRT)
Atmosphere Brings Sports Back to the Center with Launch of Atmosphere Sports (Atmosphere TV PR)
All the World’s a Studio Show (The Ringer)
Emmy-Award Winning GARBAGE TIME WITH KATIE NOLAN Continues to Draw Huge Social Audience (Fox Sports PR)
Katie Nolan's Garbage Time Is the Future of Sports TV (The Atlantic)
The Jamie Horowitz era at Fox Sports has begun (Awful Announcing)
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In 2022, I was hired to build and launch Atmosphere TV’s original 24/7 streaming sports news and highlights channel, Atmosphere Sports. Atmosphere TV is the world's largest out-of-home streaming network for businesses, in over 65k venues and 20+ countries. Atmosphere Sports is the only sports channel designed and produced specifically for the out-of-home viewing experience.
Without anchors or sound, Atmosphere Sports was able to be both a medium-optimized ESPN alternative and an ideal second-screen experience for a public setting. News, highlights, live boxscores, live odds, social, trivia, history, UGC and much more packaged into a 24/7 stream.
We had to completely re-think what a sports network was and how you’d build all the pieces completely without any traditional production infrastructure. What we created was unlike anything else technologically in the space.
the challenge…
build a 24/7 streaming sports channel from scratch…with no talent, no studio, no cameras and no sound. and make it have utility and be entertaining for an audience consuming it in public.
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the process…
build a production team, establish a daily workflow, create repeatable segments, make highlights deals with leagues, build automated scoreboards, oversee engineering team build of custom CMS, refine and perfect consistent execution.
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the results…
secured rights deals with the NBA, MLB, MLS, the PGA and the USGA.
in 2.5 years, went from 0 to over 100k streamed hours/day.
daily reach of 1.2M people.
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